The Sunburnt Car — mycar Tyre & Auto

Director — Daniel Reisinger. Agency: TBWA\Eleven Australia. Production: Bolt. Prosthetic and creature effects: Odd Studio.

Cannes Lions 2026 — Gold Lion (Outdoor) and Silver Lion (Industry Craft).

Australians are highly aware of sun safety outdoors — and largely forget about it once they get behind the wheel. The Sunburnt Car is a real vehicle reupholstered in hyper-real synthetic skin that visibly burns as UV builds up through the glass. Launched at Circular Quay in Sydney, the car turns a slow, invisible threat into a visceral demonstration of cumulative UV damage: the kind of harm that’s easy to dismiss when it accrues gradually, one drive at a time.

The synthetic-skin build was developed with Odd Studio — the Oscar- and BAFTA-winning prosthetic and creature effects team — and the campaign was informed by Dr Joanneke Maitz, a surgeon-scientist in the Burns and Reconstructive Surgery unit at Concord Hospital, Sydney.

Press — Campaign Brief (Gold), Campaign Brief (Silver), Ad Age, Creative Review, shots, B&T, Mediaweek, LBBOnline, Mi3, Branding in Asia, AdNews, Roastbrief.